“Candy” brand is at the very heart of the market: the middle/upper segment, predominant in Europe. The Italian famous brand is in demand of positioning, facing strong competitors, where it is compulsory to supply high quality products.

Attention to innovation and design of “Candy” Washing Machines and freezers have always been aimed to meet consumer requirements. For this reason, “Candy” brand interacts with market and trade, and collects basic information for the development of tomorrow's products. It is then combined with its 50 years' experience in technologies, materials and production processes.

The digital revolution, already present at the level of operational control of domestic appliances, finds “Candy” brand ready to meet market demand on home automation.